The team ITRXcell, composed by the University of Padova, IT+Robotics, STAM and ICPE, is proposing the FLEXICOIL project, aimed at developing a learning-based approach for robotized coils winding, to be used in the electric machines manufacturing industry. Wound coils can be found in several products (motors, generators, sensors) and for a wide range of applications. Smaller lot sizes and higher product flexibility cannot be achieved with conventional winding systems, because they are not flexible enough and manual labour causes high product costs. FLEXICOIL aims at overcoming this drawback by developing a robotic cell for coils winding. Three subsequent sets of activities will allow for developing a reconfigurable interactive manufacturing cell with learning capability, suitable to wind the coils of several kind of electric machines, basing on a simple teaching interface that can be easily used by operators without specific skills in robotics.